Varnish Cache & Ad Impressions

Ayberk Kimsesiz ayberk.kimsesiz at gmail.com
Wed Aug 31 21:42:19 CEST 2016


Hi Guillaume,

Varnish truly has a serious affect on impressions of banners. This month
was a substantial lost. What is your advise on this?
We are very pleased with Varnish but also experiencing a loss of income.

Ad code:

<script data-adfscript="adx.adform.net/adx/?mid=220975&rnd=%%ADFRND%%
"></script>
<script src="//s1.adform.net/banners/scripts/adx.js" async defer></script>

Thanks,
Ayberk


2016-08-22 14:10 GMT+03:00 Ayberk Kimsesiz <ayberk.kimsesiz at gmail.com>:

> Hi,
>
> We are using the default.vcl file as follows. Our website is getting
> higher traffic each day but there is a decline in ads' impression values.
> We are using .js in ad codes. Do you think the following settings might be
> the problem?
>
> /* SET THE HOST AND PORT OF WORDPRESS
>  * *********************************************************/
> vcl 4.0;
> import std;
>
> backend default {
>   .host = "********";
>   .port = "8080";
>   .connect_timeout = 600s;
>   .first_byte_timeout = 600s;
>   .between_bytes_timeout = 600s;
>   .max_connections = 800;
>     }
>
>   # SET THE ALLOWED IP OF PURGE REQUESTS
>   # ##########################################################
>    acl purge {
>   "localhost";
>   "127.0.0.1";
>     }
>
>    #THE RECV FUNCTION
>     # ##########################################################
>    sub vcl_recv {
>    if (req.http.Host == "****.com/forum" || req.url ~ "forum") {
> return (pass);
> }
>
>    # set realIP by trimming CloudFlare IP which will be used for various
> checks
>     set req.http.X-Actual-IP = regsub(req.http.X-Forwarded-For, "[,
> ].*$", "");
>
>         # FORWARD THE IP OF THE REQUEST
>   if (req.restarts == 0) {
>     if (req.http.x-forwarded-for) {
>       set req.http.X-Forwarded-For =
>       req.http.X-Forwarded-For + ", " + client.ip;
>     } else {
>       set req.http.X-Forwarded-For = client.ip;
>     }
>   }
>
>  # Purge request check sections for hash_always_miss, purge and ban
>  # BLOCK IF NOT IP is not in purge acl
>  # ##########################################################
>
>   # Enable smart refreshing using hash_always_miss
>     if (req.http.Cache-Control ~ "no-cache") {
>     if (client.ip ~ purge || !std.ip(req.http.X-Actual-IP, "1.2.3.4") ~
> purge) {
>          set req.hash_always_miss = true;
>     }
>     }
>
>      if (req.method == "PURGE") {
>     if (!client.ip ~ purge || !std.ip(req.http.X-Actual-IP, "1.2.3.4") ~
> purge) {
>         return(synth(405,"Not allowed."));
>         }
>     return (purge);
>
>     }
>      if (req.method == "BAN") {
>         # Same ACL check as above:
>         if (!client.ip ~ purge || !std.ip(req.http.X-Actual-IP, "1.2.3.4")
> ~ purge) {
>                         return(synth(403, "Not allowed."));
>         }
>         ban("req.http.host == " + req.http.host +
>                   " && req.url == " + req.url);
>
>         # Throw a synthetic page so the
>         # request won't go to the backend.
>         return(synth(200, "Ban added"));
> }
>
>
> # Unset cloudflare cookies
> # Remove has_js and CloudFlare/Google Analytics __* cookies.
>       set req.http.Cookie = regsuball(req.http.Cookie,
> "(^|;\s*)(_[_a-z]+|has_js)=[^;]*", "");
>       # Remove a ";" prefix, if present.
>      set req.http.Cookie = regsub(req.http.Cookie, "^;\s*", "");
>
>   # For Testing: If you want to test with Varnish passing (not caching)
> uncomment
>   # return( pass );
>
>   # FORWARD THE IP OF THE REQUEST
>   if (req.restarts == 0) {
>     if (req.http.x-forwarded-for) {
>       set req.http.X-Forwarded-For =
>       req.http.X-Forwarded-For + ", " + client.ip;
>     } else {
>       set req.http.X-Forwarded-For = client.ip;
>     }
>   }
>
>    # DO NOT CACHE RSS FEED
>    if (req.url ~ "/feed(/)?") {
>     return ( pass );
>    }
>
>     ## Do not cache search results, comment these 3 lines if you do want
> to cache them
>
>     if (req.url ~ "/\?s\=") {
>     return ( pass );
>   }
>
> # CLEAN UP THE ENCODING HEADER.
>   # SET TO GZIP, DEFLATE, OR REMOVE ENTIRELY.  WITH VARY ACCEPT-ENCODING
>   # VARNISH WILL CREATE SEPARATE CACHES FOR EACH
>   # DO NOT ACCEPT-ENCODING IMAGES, ZIPPED FILES, AUDIO, ETC.
>   # ##########################################################
>   if (req.http.Accept-Encoding) {
>     if (req.url ~ "\.(jpg|png|gif|gz|tgz|bz2|tbz|mp3|ogg)$") {
>       # No point in compressing these
>       unset req.http.Accept-Encoding;
>     } elsif (req.http.Accept-Encoding ~ "gzip") {
>       set req.http.Accept-Encoding = "gzip";
>     } elsif (req.http.Accept-Encoding ~ "deflate") {
>       set req.http.Accept-Encoding = "deflate";
>     } else {
>       # unknown algorithm
>       unset req.http.Accept-Encoding;
>     }
>   }
>
>   # PIPE ALL NON-STANDARD REQUESTS
>   # ##########################################################
>   if (req.method != "GET" &&
>     req.method != "HEAD" &&
>     req.method != "PUT" &&
>     req.method != "POST" &&
>     req.method != "TRACE" &&
>     req.method != "OPTIONS" &&
>     req.method != "DELETE") {
>       return (pipe);
>   }
>
>   # ONLY CACHE GET AND HEAD REQUESTS
>   # ##########################################################
>   if (req.method != "GET" && req.method != "HEAD") {
>     return (pass);
>   }
>
>   # OPTIONAL: DO NOT CACHE LOGGED IN USERS (THIS OCCURS IN FETCH TOO,
> EITHER
>   # COMMENT OR UNCOMMENT BOTH
>   # ##########################################################
>   if ( req.http.cookie ~ "wordpress_logged_in" ) {
>     return( pass );
>   }
>
>   # IF THE REQUEST IS NOT FOR A PREVIEW, WP-ADMIN OR WP-LOGIN
>   # THEN UNSET THE COOKIES
>   # ##########################################################
>   if (!(req.url ~ "wp-(login|admin)")
>     && !(req.url ~ "&preview=true" )
>   ){
>     unset req.http.cookie;
>   }
>
>   # IF BASIC AUTH IS ON THEN DO NOT CACHE
>   # ##########################################################
>   if (req.http.Authorization || req.http.Cookie) {
>     return (pass);
>   }
>
>   # IF YOU GET HERE THEN THIS REQUEST SHOULD BE CACHED
>   # ##########################################################
>   return (hash);
>   # This is for phpmyadmin
>   if (req.http.Host == "ki1.org") {
>   return (pass);
>   }
>
>   if (req.http.Host == "mysql.ki1.org") {
>   return (pass);
>   }
>
>   }
>
> # HIT FUNCTION
> # ##########################################################
> sub vcl_hit {
>   # IF THIS IS A PURGE REQUEST THEN DO THE PURGE
>   # ##########################################################
>   if (req.method == "PURGE") {
>     #
>     # This is now handled in vcl_recv.
>     #
>     # purge;
>     return (synth(200, "Purged."));
>   }
>   return (deliver);
> }
>
> # MISS FUNCTION
> # ##########################################################
> sub vcl_miss {
>   if (req.method == "PURGE") {
>     #
>     # This is now handled in vcl_recv.
>     #
>     # purge;
>     return (synth(200, "Purged."));
>   }
>   return (fetch);
> }
>
> # FETCH FUNCTION
> # ##########################################################
> sub vcl_backend_response {
>   # I SET THE VARY TO ACCEPT-ENCODING, THIS OVERRIDES W3TC
>   # TENDANCY TO SET VARY USER-AGENT.  YOU MAY OR MAY NOT WANT
>   # TO DO THIS
>   # ##########################################################
>   set beresp.http.Vary = "Accept-Encoding";
>
>   # IF NOT WP-ADMIN THEN UNSET COOKIES AND SET THE AMOUNT OF
>   # TIME THIS PAGE WILL STAY CACHED (TTL)
>   # ##########################################################
>    if (!(bereq.url ~ "wp-(login|admin)|forum") && !bereq.http.cookie ~
> "wordpress_logged_in" && !bereq.http.host == "******.com/forum" ) {
>     unset beresp.http.set-cookie;
>     set beresp.ttl = 52w;
> #    set beresp.grace =1w;
>   }
>
>
>
>   if (beresp.ttl <= 0s ||
>     beresp.http.Set-Cookie ||
>     beresp.http.Vary == "*") {
>       set beresp.ttl = 120 s;
>       # set beresp.ttl = 120s;
>       set beresp.uncacheable = true;
>       return (deliver);
>   }
>
>   return (deliver);
> }
>
> # DELIVER FUNCTION
> # ##########################################################
> sub vcl_deliver {
>   # IF THIS PAGE IS ALREADY CACHED THEN RETURN A 'HIT' TEXT
>   # IN THE HEADER (GREAT FOR DEBUGGING)
>   # ##########################################################
>   if (obj.hits > 0) {
>     set resp.http.X-Cache = "HIT";
>   # IF THIS IS A MISS RETURN THAT IN THE HEADER
>   # ##########################################################
>   } else {
>     set resp.http.X-Cache = "MISS";
>   }
> }
>
>
> 2016-08-16 19:42 GMT+03:00 Guillaume Quintard <guillaume at varnish-software.
> com>:
>
>> Maybe, what is it supposed to do, why is it there and is any of your ad
>> frameworks affected by this?
>>
>
>
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